By Yaniv Hanoch,Andrew Barnes,Thomas Rice

The box of behavioural economics can let us know greatly approximately cognitive bias and subconscious decision-making, difficult the orthodox monetary version wherein shoppers make rational and trained offerings. however it is within the area of healthiness that it possibly bargains contributors and governments the main worth. during this very important new publication, the main pernicious healthiness concerns we are facing at the present time are tested via a behavioral monetary lens. It presents a vital and well timed evaluation of ways this starting to be box of analysis can reframe and provide suggestions to a couple of the largest health and wellbeing problems with our age.

The booklet opens with an summary of the middle theoretical options, and then each one bankruptcy assesses how behavioral monetary examine and perform can tell public coverage throughout a variety of health and wellbeing concerns. together with chapters on tobacco, alcohol and drug use, actual task, nutritional consumption, melanoma screening and sexual future health, the booklet integrates the most important insights from the sphere to either constructed and constructing international locations.

Also asking very important moral questions round paternalism and educated selection, this ebook may be crucial interpreting for college students and researchers throughout psychology, economics and company and administration, in addition to public wellbeing and fitness pros wishing for a concise evaluate of the function behavioral economics can probably play in permitting humans to stay fitter lives.

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Behavioral Economics and Healthy Behaviors: Key Concepts and Current Research by Yaniv Hanoch,Andrew Barnes,Thomas Rice

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